The client came to me with the brief that their branding and designs does not have a recognisable identity and is basically all over the place. They needed professional help. The 'DNA helixes' was …
Brand Failures – A Must Read for All Brand Specialists
Many brands go south pretty soon as their owners have no idea what it takes to build a brand and have a general lack of direction. Those are mostly small start-up brands but many mega brands have …
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Talking about branding and design to graphic design students from Japan
Had the opportunity to share some of my experience on the topic of branding and design to a group of visiting graphic design students from Japan. Osamu san stood beside and is the interpreter during …
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