The client came to me with the brief that their branding and designs does not have a recognisable identity and is basically all over the place. They needed professional help.
The ‘DNA helixes’ was created as a graphic element that will be used much throughout their marketing collaterals allowing the client to have an attractive element to an otherwise unexciting product. Used over time consumers will come to recognise their brand the instance the see the DNA helix.
The DNA helix is derived from the brand’s existing logo.
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