One of my most recognisable logo design is the PC Fair logo created in the early 1990’s but not many know the story behind it.
Before there was any PC Fair there was the IT Exhibition or ITX. That was in 1991 during the peak of the internet boom. The ITX is organised by PIKOM and is a very corporate and serious event showcasing all the big IT companies such as IBM, HP, Acer and many more. Some do not even exist anymore like ICL and Borland which was also brands I handled during those days in the ad agency.
A while later a sale focused exhibition was born and it was named PC Fair and the logo was designed to look like the ITX logo, which is also my design.